If something makes you feel incredibly happy, chances are that you feel really passionate about it. When it comes to work, why does passion matter?
Passion matters, because passion is your growth point!
If you're feeling passionate about your work, times flies by; more work gets done; you're curious to try new techniques, or take an idea in a direction that no one ever thought to before. That's when you'll grow, and that's when your work will be uniquely yours.
Here's an exercise for you. Sit down, and try to list everything you've done in the last 24 hours. Start from the moment you woke up, to making the coffee, getting the kids dressed, answering emails, exercising, reading to the children, working on orders, packaging, running errands, cooking dinner, playing on Pinterest, etc.
Now, be honest with yourself. When did you feel happiest? What activities brought out the best in you? When did time seem to just fly by?
If you want to take this exercise a step further, document every activity you do for the next 24 hours, carefully monitoring how you feel throughout the day.
As a work-at-home creative, there are things you're obligated to do - print shipping labels; wash the dishes; write product descriptions. But looking back at your day, when do you shine? What are you actually looking forward to?
Again: why is this important?
Once you've found your growth point, you're one step closer to finding your own unique edge.
Here's an example:
Let's say that when you look back over your day, you got really excited when it was time to package orders. You love the labels you picked out for your products, you love wrapping the orders up and placing a hand-written note in each order.
You're so happy when you're packaging orders, why not go further? Create really special packaging! Paint, stamp, or illustrate your own wrapping paper. Use really special washi tapes or ribbons; use luxurious stationery with lined envelopes for your thank you notes. Make each customer feel like they are opening a special gift from a friend - they will remember it! This is experience branding, and it would be a win-win for you because:
1. You feel so passionately about packaging, and enjoy doing it, and
2. The customer will remember how special you made them feel, and hopefully become a repeat customer, or recommend you to their friends
Alternatively, maybe you love the packaging process SO. MUCH. that you realize you want to discontinue your line of stationery, and focus solely on selling handmade packaging.
There are so many ways you can incorporate your own passions into your work to help you stand out. Maybe you love answering emails - make customer service the cornerstone of your business, and go above and beyond what the competition offers; Or maybe you LOVE science - can you incorporate any of your knowledge into your products? Periodic table-themed lip balms? Geology-themed baby toys? Art prints featuring quotes from great scientists? The possibilities are pretty endless.
You don't have to brainstorm how you're going to incorporate your passions into your business just yet; rather, focus on how you feel for now - be really honest about your activity log and when your true passions are shining through.
Tomorrow we're going to dig even deeper into your passions to discover how you can expand your business and make money outside of your current line of products. I'd love to know - how is the course going for you?
credits: quotes clip art by The Ink Nest (affiliate link)