Welcome to Breakthrough Boot Camp day 28! I have one lesson left for you tomorrow, plus a day of bonus worksheets, and a wrap-up session next week.
I think one of the main things holding indie shop owners back from greatness is the want to appeal to everyone. The truth of the matter is that you will not appeal to everyone. People have different style, different budgets, and different values. For this reason, it is a waste of time to try to be liked by everyone. You cannot and will not please everyone, but by being yourself you will appeal to those who identify with your story.
So, how can you make sure that you're connecting with those who identify with you? Go out and find them. What are their passions? Where would they "hang out" online? Build friendships and trust on social networking sites, forums, and blogs that are in-line with what you and your products are all about. This is so much more effective than following everyone you possibly can on Twitter, Facebook, and Etsy.
Here's a scenario you might find familiar: you work hard to gain followers on Twitter and Facebook - maybe you even follow people in the hopes that they follow you back; but just as soon as you gain a few followers, you lose a few, too. This might partly be because you're inviting everyone into your inner circle, and when your message doesn't resonate with them, they un-follow you.
You might feel hurt. You might feel like you did something wrong, that you're boring or offensive.
I am here to tell you that when people un-follow you -and when people unsubscribe from you - that this is actually a GOOD thing. When someone leaves your influence, this means that you are doing something right.
When you make connections - and inevitably lose a few connections - the result is a more finely tuned following that does resonate with your message. Which would you rather have? 100 followers that share in your excitement, and that feel passionately about your work; or, 1,000 followers that aren't listening to what you have to say?
The bottom line is this: don't live and die with each follower you gain and lose. It's not how many people you are connected to, but how many people care about what you have to say.